This is the most preliminary level certification offered by eBA.
As a foundation course, this Certificate in Digital Marketing course has been carefully designed to meet the expectations of Marketing, IT and other business professionals as well as students and school leavers who plan to develop their career in Internet Marketing. This 20 hours course effectively cover all key aspects of modern digital marketing which help to form a strong foundation for the advanced digital marketing concepts such as Search Engine Marketing, Social Media Marketing, Web Analytics etc. This course consists of a right balance of strategic and tactical eMarketing topics with the right depth and breadth one can expect from a certificate level course.
Who should consider Following the Certificate in Digital Marketing course?
This course is encouraged for beginners in eMarketing who has no previous experience in working in the eMarketing, Search Engine Marketing or Social Media Marketing fields. Ideal for school leavers who are planning to start a career in marketing, and want to gear themselves up with the latest trends on online marketing.
The course is also suitable for entrepreneurs and business owners who wish to set up their online marketing activities in-house.
Module 1: Current State of Global Online Marketing
Module 2: Understanding the Scope of Internet Marketing
Module 3: Understanding Digital Customer Behaviour
Module 4: Internet Based Marketing Communication
Module 5: Introduction to Social Media Marketing
Module 6: Introduction to Search Engine Marketing
Module 7: Introduction to Email Marketing
Module 8: Marketing Considerations in Creating a Successful Website
Module 9: Measuring Digital Marketing Success
Module 10: Formulating a Digital Marketing Strategy
All modules will be offered in the form of live webinars or recorded video lessons, assignments and online quizzes. This certification course has up to 20 hours of lessons. Follow-up questions to the resource persons can be directed through an online classroom set-up dedicated for the people who follow the course.
Please note that, in order to attend the Online Lectures, you are expected to have access to a computer with Internet connectivity (ideally ADSL, LTE 4G or mobile broadband with 3.2Mbps+ download speed)
At the end of the course, an online examination will be held and this exam will consist of up to 75 multiple choice questions and 3 open ended questions. Those who successfully complete this exam with required pass marks (70%) will be awarded with the accreditation: “Certificate in Digital Marketing”.
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